IWBFAQ: Why has eBeam not been promoted as much as Smart and Promethean?

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Why has eBeam not been promoted as much as Smart and Promethean?
There’s both historic and capacity reasons for this.  Promethean have a “relationship” with the IPPN which means they are promoted hugely by them.  Also, both Smart and Promethean have huge teams behind them.  EBeam is used around the world, probably just as much, but in Ireland, it’s smaller independent companies that are selling them.  They don’t have fancy business cards or goodie bags and are genuinely selling on the merit of the goods as they see it.  Their marketing budgets aren’t in the league of the big two.

There are two main suppliers of the eBeam in Ireland, that I know.  Resources4Learning is based in Co. Limerick and Rainbow Education is based in Co. Wexford.  You’ll notice the difference in their resources for marketing even with their web sites.  Neither have the slickness of the Smart and the Promethean but it is not a reflection on their service.

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