110. INTO need to reform their communication with members

Given that the Internet has been around for over 20 years, it is surprising how little it is used by organisations like the INTO to elicit the feelings of their members. It is deeply unlikely that there are any members of the INTO without access to the Internet and it is the perfect tool to engage members who don’t go or can’t go to meetings.

I think simple Internet tools such as polls and surveys could transform how the INTO speaks to its members in a very powerful way.

I propose that before every branch meeting that the CEC Rep would send out a simple survey asking their members for their feedback on whatever issues are on the agenda. This survey could be a combination of open and closed questions. Before the meeting, this data could be made available and this would ensure that everyone would have time to think about their colleagues’ thoughts and discuss them at the meetings.

The meetings could also benefit from technology. Questions can be put to the panel via a messaging service for those who find it hard to stand up in front of a group of their colleagues. Minutes of meetings could be emailed to all branch members rather than those who show up. Small subgroups can be formed within meetings to discuss items and feed them back instantly to the panel.

Outside of meetings, when a bombshell is landed by the Department of Education or the Teaching Council or whoever, the INTO can easily poll all their members for very quick feedback. For example, let’s just say the Teaching Council decided in the future that in order to keep our Teaching Council membership, every year, teachers would have to engage in a number of approved CPD sessions (as if this would ever happen!?) the INTO could quickly send out a poll to members with a “yes” or “no” or “don’t know” option and within a couple of days, Sheila Nunan could say that x% of members are completely against this, if that were the case.

To move this up a level, there is absolutely no reason why when there’s a vote on anything, that all members shouldn’t have the opportunity to vote on it. The most recent example of Droichead demonstrates why ordinary members are feeling more and more alienated. When all members voted, 89% voted against it. When less than 300 members got the opportunity to vote a few months later, somehow those against was down to 42%. There is really no reason why the INTO cannot use technology to get the votes of their members. Several countries elect their governments through electronic voting so it isn’t really that difficult.

Bringing the above a little further, by using digital polls and surveys, one can dig a little deeper into the votes. For example, in the Special Congress vote above, any doubts as to the democracy of it could be wiped out if the data could be analysed. Questions like: what percentage of the delegates who voted engaged in the Droichead pilot? Questions like: how many of the delegates were teaching principals? or, how many delegates were NQTs in Special Classes? and so on. One could even ask members why they voted in a certain way to get even more data. These are extremely powerful tools that are easy to set up and can ultimately give everyone a sense of ownership of the union.

I’m not saying we should remove face to face meetings. I think they are important even if there’s a lot that can be changed in their physical structure but that’s for another day. What I am saying is that I believe that by using technology in this very simple way, the voices of INTO members would be better heard. It will democratise the union even more. It will engage members even more. It will give the leadership a much better view of its members. It’s a win-win for everyone so what’s stopping it from happening?

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